" It's such a well-worn tactic, Advertising Age, the persuasion industry's magazine of record, this year declared a moratorium on coverage."It's an annual tradition that companies, who likely don't even have the money to spend on an actual Super Bowl spot, find willing suckers in the media who give them some free PR," Ad Age wrote."Plus, we knew our ad was going to be one of the more memorable ads that the media and public would talk about well after the big game." The rep still anticipates that CBS will accept the ad, but expressed distress that the process was taking such a long time."We do wonder how long it took for them to approve the Pro-Life ad," he said when asked about Tim Tebow's hotly debated spot, "[but] regardless of whether or not you agree with CBS' decision to accept the Pro-Life ad, we do applaud them for allowing freedom of expression and hope they treat our commercial the same." Still, unlike the Tebow spot, the ad is currently all over the Internet, and is likely to become more and more visible as the days go by.A Man spokesperson said the company had offered to pay for the .6 million ad slot up front.
Yet every year, it seems, you hear that the network broadcasting the Super Bowl has rejected one or more commercials.
But for every one that does that, there's another that submits a blatantly over-the-top piece of creative for review with no real expectation of getting it accepted.
Rejection in hand, they can then craft a quick — and cheap — publicity campaign around "the commercial CBS/Fox/ABC doesn't want you to see!
We are always open to working with a client on alternative submissions.
OK folks, if you want to advocate for gay rights or marriage, perhaps -- but don't appear to enjoy same sex contact in an ad airing during a game where grown men will be knocking each other nearly senseless -- you still have an opening.